Every day, Refix detects which of your products have lost the Buy Box or had it suppressed, and estimates the revenue potential. Depending on the cause, our team helps you win it back through negotiation or an escalation with Amazon, while our partner law firms handle all the legal work.1 So the buy button comes back to you.
When you lose the Buy Box, your customers buy from whoever holds it instead, often because of price, shipping, or an unauthorized reseller. Refix shows you exactly where that happens, estimates the revenue potential at stake, and helps you win the box back instead of just watching it happen.
How to win your Buy Box back.
Refix detects the loss automatically, you request recovery with one click, and the team works to win the box back for you.
01
Refix detects the loss
Refix checks the Buy Box winner for each product against your seller ID daily and shows where the box is lost or suppressed, with estimated revenue potential for each case and “Your price” next to the Buy Box price. No action needed from you.
Buy Box dailyDetected
Your product · joint complexWon
Your product · USB chargerLost
Your product · face creamSuppressed
02
You request recovery
One click on “Request a check” selects the affected products and hands them off to the Refix team. The request is free.2
Request a checkFree
3 products selectedaffected
To the Refix teamfree
03
We win the Buy Box back
First we find the cause. From there, we either negotiate on price and terms or help you escalate with Amazon. If other sellers are involved, you can engage one of our partner law firms to assess whether legal action is possible.1
RecoveryBy cause
Your price€24.90
Buy Box price€22.40
Cause: another seller is undercutting you.
Buy Box recovered
Buy Box dailyDetected
Your product · joint complexWon
Your product · USB chargerLost
Your product · face creamSuppressed
Request a checkFree
3 products selectedaffected
To the Refix teamfree
RecoveryBy cause
Your price€24.90
Buy Box price€22.40
Cause: another seller is undercutting you.
Buy Box recovered
Win your Buy Box back.
Refix checks daily whether your buy button is active. If it's missing, we work with you to get it back so your revenue doesn't collapse.*
Magnesium glycinate, 180 capsulesSupplement · DE · Amazon.de
€24.90Free deliveryBuy sectionhiddenNo direct buy button
SuppressedNo one holds the box, often because the price sits above Amazon's reference price.
€5,700Monthly revenue through the Buy BoxWithout winning it back, this revenue would stay down.
* Illustration with example products and example figures. Which route applies depends on the individual case; no outcome is promised.
The three most important Buy Box statuses and what you can do.
Refix shows a clear Buy Box status for every product. Here's what the three most important statuses mean, where to find them in the dashboard, and how to respond.
Your product · joint complexAmazon DEStatus Won
You hold the Buy Box, your buy button is active.
Your product · USB chargerAmazon DEStatus Lost
Another seller holds the box, €2.50 below your price.
Your product · face creamAmazon DEStatus Suppressed
No one holds the Buy Box. Customers see no direct buy button.
No extra charge
Buy Box detection comes with Refix at no extra charge. “Request a check” is free; we arrange recovery case by case. Details on the pricing page.
It depends on the case. We analyze the situation and help you win the Buy Box back: by negotiating price and terms, by escalating with Amazon, or through one of our partner law firms, which can assess whether legal action against other sellers is possible.1
How up to date is the Buy Box data?
Refix picks up a loss through the product sync, which runs several times a day. It's not a continuous live feed, but every loss shows up quickly.
What does it cost?
Detection and “Request a check” are free. Hands-on help with the recovery is assessed case by case, and we work out the details with you individually.2
Which marketplaces does this cover?
Amazon DE, UK, and US, the markets where our partner law firms operate locally. Other marketplaces on request.
Why don't I see a Buy Box status for a product yet?
Refix provides technical services to identify potentially relevant matters. Refix does not itself provide legal services or make legal assessments. All legal services, in particular legal review, advice, and enforcement, are provided exclusively by the retained partner law firm under a separate engagement agreement. The partner law firm does not act as an agent of Refix.
Refix's technical services and the partner law firm's legal services are separate components; you enter into the engagement directly with the firm. Pricing depends on the individual case and is agreed with you in advance. Where possible, you pay only on success: the partner law firm then works on a success-fee basis, and if there is no success, Refix does not charge for its technical services.
